slip and slide viral?

Curious what this is really for? Production or editing house maybe?

choose your own PSA

A smart and engaging way to communicate the problem of knife violence in the UK with a chose your own adventure style PSA that brings you right into the centre of the problem.

check out the website http://www.droptheweapons.org/

V Aussie

http://www.4320LA.com/

Picture 7The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.

That was the scenario cooked up by Droga5 Sydney to promote V Australia’s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend. While the trip alone was probably worth it,by completing the challenge, the three gentlemen take home the grand prize: round the world tickets on V Australia and Virgin Atlantic. I’m guessing they don’t have to use Twitter on that trip.

The entire experience can be be seen over at 4320LA.com, and was filmed for use in a future campaign, as well as for inflight entertainment on V Australia flights.

Thanks to Campaign Brief Australia for this story.

The ‘How drunk are you?’ app

a very smart iPhone app from Grolsch aimed at promoting responsible drinking.

The app uses the iPhones accelerometer to demonstrate if the person holding the phone can walk in a straight line.

Dubbed Walk The Line, the app launched at the North Sea Jazz Festival in the Netherlands. The app rates the user on their ability to walk in a straight line. A high score offers them a free festival photograph at the Grolsch swing-top bar, whereas a low score invites them to the bar for a glass of water.

While not an actual alcohol test, the app aims to encourage festival go-ers to think about their alcohol consumption in a fun, innovative way, as well as share the app with their friends.

Another fart deodorant

Can;t figure out if this is for real or not. I feel like it is, because if they were trying to be funny they weren’t and it was too obvious.

stop motion creativity

Check out a new stop motion video called the PEN Story. Using over 60,000 shot pictures and 9,600 developed prints.

Inspired by other stop motion videos like this one called Wolf and Pig sotry

AC/DC rocks the office (excel)

The world’s first music video in an Excel Spreadsheet.