Get more creative. Get lost.

An article from Scientific American discusses how social psychologists have discovered in recent years that one way to increase creativity is by inducing a state of psychological distance.

This research has important practical implications. It suggests that there are several simple steps we can all take to increase creativity, such as traveling to faraway places (or even just thinking about such places), thinking about the distant future, communicating with people who are dissimilar to us, and considering unlikely alternatives to reality. Perhaps the modern environment, with its increased access to people, sights, music, and food from faraway places, helps us become more creative not only by exposing us to a variety of styles and ideas, but also by allowing us to think more abstractly.

Read the full article here http://www.scientificamerican.com/article.cfm?id=an-easy-way-to-increase-c

Advertisements

Baldwin&

http://www.baldwinand.com/blog/

Fairly new agency in North Carolina.  The CD here used to work at McKinney and is the exec prod. on the docu Art & Copy.  I ‘ve been reading about David Baldwin for a few months now and I like the cut of his gib.  I like what he has to say and I like that he seems to believe what he’s saying – not every CD believes the shit they spew (for some, they just throw out buzz words and half the time the shit they say don’t make any sense).  Yes, I used “don’t” incorrectly.  Yes, I speak that way.  Yes, I know it’s gramatically incorrect.  No, I don’t give a shit.  Too much sameness in this industry = fucking same shit over and over.  I think my rant kinda took the spotlight from this cool new shop that I would like to work at.  Check out the work section (Highlight=Pherotones for Oasys Mobile).  Prediction:  This shop will survive this shitty time and win some awards soon.  Good luck fuckers!