When your performance art needs a boost

cool.

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When a concept and a media innovation come together.

Love the insight into the problem. Although similar executions of this insight have been used, this one uses a media innovation to make it even stronger.

Using a ‘eye tracking’ camera they showed a man beating his wife. As soon as someone tried to look at the poster, the camera with track the eye movement and change the image to a happy couple, making the observer engage in the insight/message that domestic violence is hidden from view and to motivate people to look closer.

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Sort your head out.

Nice interactive outdoor piece for McDonald’s coffee.  I had a similar idea but it was “Picture 5too difficult to pull off”.