T-Mobile fails large

So about a month ago T-Mobile did a kick ass pop-up dance party at a train station. And although pop-up parties are not a new thing, what they showed was how companies could harness these events to make something bigger (buzz, word of mouth, other cool words and phrases that make me sound really smart). Since then they have used the pop-up two more times. The second was a planned karaoke event in trafalger square, which lost some of it’s cool as it looked way more planned and organized. Which i feel is part of the appeal. The spontaneity of it, which even though it is planned, still makes it seem real and honest. Then they did this. Which while still trying to stay true to the pop-up party idea, looks so over produced and edited that i feel they missed the mark and the concept of what a pop-up party was suppose to be.

Not only has this lost that ‘real’ feeling, but it was already done. By ImprovEverywhere

Check out more of their crazy stunts here

http://improveverywhere.com/

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How many TV shows use blood in their ambient advertisements?

A lot. It’s become completely predictable. Hey! we have a show about a serial killer with a heart. Let’s use blood in a fountain. Hey, we have a TV station that plays a lot horror movies. Let’s use blood in the bathroom. Hey we have a show about murders. Lets put blood in a bathroom. Like come on already. I understand that it is probably the first place your mind goes when trying to figure out how to advertise a horror/murder/crime show. And i am sure that the public always gets a kick out of it. But in an area that probably has a lot of opportunities to do really cool shit why do people always go here. Probably because it’s easy and they want this stunt in their book. Or they reasoned with themselves that this stunt is completely different then the other stunt. ‘Oh look. ours use a public fountain. There’s used a semi-public fountain. completely different’ Step your game up people! Just so we’re clear. i find all of these in like 4 minutes. 4 minutes. i am willing to bet if i took 10 minutes i could find a hundred more.

13THSTREETbloodbath
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amnestycrime-1
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Oh come on!

I don’t understand where these people are coming from. If it is a real PSA ad and it ran and then it won an award, what’s the problem? Are they trying to say that ads that don’t run don’t help? because that’s obvious. Any PSA that runs, creates awareness and drives attention to a cause or problem. Are they saying that every PSA ad has to be a Droga5? I am sure there are some PSA’s that have been created where they knew they had a good chance at winning an award or maybe even had an idea that they thought was award worthy and found a cause so that they could run it. But my point is, if it runs, then it did it’s job. No matter how big or how small it. Are some more effective than others? of course. That’s advertising. Not every ad is amazing and 100% effective. Some suck. But if it is for a PSA, all they are trying to do is raise awareness (on the most basic level) And anything that happens after that is a bonus. In fact I think that this is a PSA that lays more in the category that are attacking.

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Chicago Lake Liquors

Odd.  Interesting.  White doods talking like G’s is always funny.  I think they dropped the ball on the back end.  In the print they use the line “The best prices are in the hood” – I wish I saw an iteration of that line in the TV spots.

What the f**k is this?

Hey! what a good idea someone already had

Do your research people!

I have a gut feeling that they knew about the previous one, but were like all ‘nah, ours is print and theirs was a TSA. Plus the copy is kinda different. We’re good. When should i book my ticket for Cannes?’

The copy

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The original?
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Wash your clothes in Barf

Picture 1

From AdFreak.