When your performance art needs a boost

cool.

Serial killer branding

Nothing says “I love the TV show dexter’ more than an iPhone protective casing. What i really like about this is that it isn;t just some cool product or application. They branded the whole experience. From the time you purchase it (evidence file folder dripping in blood) to when you use it. They made the whole process an experience by bringing you into Dexter’s world

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Backvertising

A eye-catching way to show the benefits of waxing. 12314

The ‘How drunk are you?’ app

a very smart iPhone app from Grolsch aimed at promoting responsible drinking.

The app uses the iPhones accelerometer to demonstrate if the person holding the phone can walk in a straight line.

Dubbed Walk The Line, the app launched at the North Sea Jazz Festival in the Netherlands. The app rates the user on their ability to walk in a straight line. A high score offers them a free festival photograph at the Grolsch swing-top bar, whereas a low score invites them to the bar for a glass of water.

While not an actual alcohol test, the app aims to encourage festival go-ers to think about their alcohol consumption in a fun, innovative way, as well as share the app with their friends.

Toyota font

In honour of its new Toyota IQ, Toyota Company has commissioned a truly innovative initiative. It appointed two typographers (Pierre and Damien) and a professional race car driver to design a font using the movements of the new Toyota IQ.

Each letter’s design was mapped out using the car’s movements, using special software to translate the car’s movement for each letter into the typeface. The font, named after the car, is called iQ Agility.

You can read more on the font here, http://www.iqfont.com.

MJ tribute flash mob

Another great flash mob. This time for the king of pop

When a concept and a media innovation come together.

Love the insight into the problem. Although similar executions of this insight have been used, this one uses a media innovation to make it even stronger.

Using a ‘eye tracking’ camera they showed a man beating his wife. As soon as someone tried to look at the poster, the camera with track the eye movement and change the image to a happy couple, making the observer engage in the insight/message that domestic violence is hidden from view and to motivate people to look closer.

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Melody roads. What’s the difference?

Two ads. Two executions. One idea.

The tactic is called Melody Roads. A phenomenon that started around 2007 in Japan. Basically it’s a one-up of the rumble strip. These thoroughfares use cars, specifically their tires, as tuning forks to play music as they drive along. The musical roads are created by a series of grooves, cut at very specific intervals, in the surface of the asphalt.

Much like the vibrations and rumbles produced on a bumpy or poorly maintained street, engineers discovered that different notes were produced when grooves were placed at certain intervals along the surface.

This was created when it was discovered that 68 percent of highway accidents in Korea caused by inattentive, sleeping or speeding drivers, the Korean Highway Corp., as well as the Hokkaido Industrial Research Institute in Japan, came up with the idea of musical road surfaces to keep motorists entertained but also to reduce their speed and help them stay alert.

I think the use of roads for a gorilla execution is cool, but at the same time, come on. Once someone else does it, don;t think by doing a different song or creating a video or a sign will make it different.

Here is the recent ad for Dunlop tires.

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And here is the Honda music road

Question. If the ultimate goal or the social twist on it is to keep drivers awake. Then why play nursery rhyme songs that little children listen too when they are trying to sleep?

T-Mobile fails large

So about a month ago T-Mobile did a kick ass pop-up dance party at a train station. And although pop-up parties are not a new thing, what they showed was how companies could harness these events to make something bigger (buzz, word of mouth, other cool words and phrases that make me sound really smart). Since then they have used the pop-up two more times. The second was a planned karaoke event in trafalger square, which lost some of it’s cool as it looked way more planned and organized. Which i feel is part of the appeal. The spontaneity of it, which even though it is planned, still makes it seem real and honest. Then they did this. Which while still trying to stay true to the pop-up party idea, looks so over produced and edited that i feel they missed the mark and the concept of what a pop-up party was suppose to be.

Not only has this lost that ‘real’ feeling, but it was already done. By ImprovEverywhere

Check out more of their crazy stunts here

http://improveverywhere.com/

How many TV shows use blood in their ambient advertisements?

A lot. It’s become completely predictable. Hey! we have a show about a serial killer with a heart. Let’s use blood in a fountain. Hey, we have a TV station that plays a lot horror movies. Let’s use blood in the bathroom. Hey we have a show about murders. Lets put blood in a bathroom. Like come on already. I understand that it is probably the first place your mind goes when trying to figure out how to advertise a horror/murder/crime show. And i am sure that the public always gets a kick out of it. But in an area that probably has a lot of opportunities to do really cool shit why do people always go here. Probably because it’s easy and they want this stunt in their book. Or they reasoned with themselves that this stunt is completely different then the other stunt. ‘Oh look. ours use a public fountain. There’s used a semi-public fountain. completely different’ Step your game up people! Just so we’re clear. i find all of these in like 4 minutes. 4 minutes. i am willing to bet if i took 10 minutes i could find a hundred more.

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