Enough said.

3563

Advertisements

Backvertising

A eye-catching way to show the benefits of waxing. 12314

The importance of sport

Funny campaign that highlights how sports is a important life skill.


The ‘How drunk are you?’ app

a very smart iPhone app from Grolsch aimed at promoting responsible drinking.

The app uses the iPhones accelerometer to demonstrate if the person holding the phone can walk in a straight line.

Dubbed Walk The Line, the app launched at the North Sea Jazz Festival in the Netherlands. The app rates the user on their ability to walk in a straight line. A high score offers them a free festival photograph at the Grolsch swing-top bar, whereas a low score invites them to the bar for a glass of water.

While not an actual alcohol test, the app aims to encourage festival go-ers to think about their alcohol consumption in a fun, innovative way, as well as share the app with their friends.