Even furniture stores want racial harmony

Heinkien is really going all out with the fridge thing

Bruins Print.

hockeyrulesflyerspreview3hockeyrulestuckpreview2hockeyrulescanadapreview1hockeyrulesdaughterpreview1

Beware of the bears in Beantown

The Boston Bruins have released their first round playoff commercials by Boston agency Mullen. I feel like they really understand the Bruins brand, which shows in the spots. A great take on Boston hockey fandom, much better than anything i have seen from any other NHL team’s advertising efforts.




Flash mob done right

Great example of someone wanted to do a grassroots branding campaign.

Personal Musica + Santo = funny shit!

From one of my favorite international shops – Santo in Buenos Aires.  Always doing fresh work.  Enjoy.

What do you do when your team goes 0-16?

Get a new logo of course.

And by ‘new’ we mean exactly the same as the last one.

The classic Honolulu blue, white and black colors remain unchanged.

old cowardly lion from Wizard of Oz version

lions2000

new cowardly lion from Wizard of Oz meets He-Man Battle Cat version

new_lions_logo

Detroit Lions unveiled their new comprehensive brand that includes a new logo and new uniforms. Apparently they had made several ‘significant’ changes in the off-season and new brand identity is another element of that process.

They also introduced a new proprietary font, “NFL Lions.”

lockup_body_090420-1