ski toilet

‘Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo.’

Really? is this where you want to engauge your target market? what kind of association do you think they will develope towards your product?

The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” which i have no idea how relates to having a ski jump set-up in a toilet.

I also have problems using the words ‘intense’ ‘unstoppable’ and ‘explosion’ in a bathroom.


Agency: Tugboat Tokyo, Japan.

One Response

  1. I’d like to poo there.

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