When I worked on McDonald’s we were told that we were absolutely not allowed to fuck with the logo. I like this. Simple. Clean. Cute. A little 2005 but that’s ok. It’s McLobster season y’all!
Great casting. Smart writing. Great shot. And all in ONE FUCKIN TAKE! love it.
Imagine what the brief was “we want you to tell the entire history of Johnnie Walker in one take. Oh, and if at all possible make Robert Carlyle cool again.”
A smart and engaging way to communicate the problem of knife violence in the UK with a chose your own adventure style PSA that brings you right into the centre of the problem.
The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.
That was the scenario cooked up by Droga5 Sydney to promote V Australia’s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend. While the trip alone was probably worth it,by completing the challenge, the three gentlemen take home the grand prize: round the world tickets on V Australia and Virgin Atlantic. I’m guessing they don’t have to use Twitter on that trip.
The entire experience can be be seen over at 4320LA.com, and was filmed for use in a future campaign, as well as for inflight entertainment on V Australia flights.
Thanks to Campaign Brief Australia for this story.